Are you a business owner who has recently opened a brand new online ecommerce website store, and can’t seem to increase its traffic and revenue? Well, you are not alone in this matter. A lot of online business owners face this uphill task, and the majority of them are clueless about how to rectify it. If you want to find out the best ways to increase traffic and revenue to your site, then please read the remainder of this article.
Social Media Sites
In today’s age of viral posts, hashtags and shares, social media sites are definitely one of the best ways to drive tons of targeted traffic to your ecommerce website. The most common and popular social media sites that you can start with are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.
Register social media accounts, update your profiles, and set up the pages for each of the social media sites mentioned above, and those that you prefer. Then search for, and add or ask to join contacts, groups and communities that are related to your website’s business and themes.
Next, start posting trending content that is related to your website’s niche and products, with catchy headlines, colourful designs, beautiful graphics and images and engaging videos. Always ensure that these content include links and URLs to your ecommerce website, blog and product or services pages. Subsequently, share these content with your social media friends, followers, and people who have liked your social media pages.
Run Per Pay Click (PPC) Ads
PPC ads are paid online advertisements that run on various platforms including search engines such as Google, social media sites such as Facebook and LinkedIn, and video sharing sites such as YouTube. As the name suggests, you will have to pay for each click that a potential lead makes when he or she sees your ads. Depending on the popularity and competitiveness of the niche or niche related keywords, you can end up paying anywhere between a few cents to tens of dollars for each click. PPC is a recommended method of obtaining traffic and leads if you have an excess marketing budget, and if you want faster traffic and leads coming to your site.
To begin with PPC ads, sign up for accounts on ad platforms such as Google, Facebook, LinkedIn and YouTube. Then follow the instructions carefully about setting up the PPC ads on each individual platform. As the exact steps are rather technical and differ from one platform to another, it will not be feasible to describe each and everyone of them here. But you can easily do a Google Search or search for videos on how to set up and run the different PPC ads.
Search Engine Optimisation (SEO)
SEO is the process of optimising your website for specific keywords, to get them ranked on the top of page one of search engine ranking pages (SERPs). There are mainly three components in SEO, namely onsite web page optimisation, technical SEO and off-site backlinking. You need to ensure that each of these components are optimised very effectively if you want your website to rank well on SERPs. You can do the optimisation yourself, although it may be very time consuming, or you can engage an experienced ecommerce SEO agency such as 786SEO.com.